Michael Weintrob

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In October 2003, photographer Michael Weintrob had the opportunity to venture deep into the culture of Peru, with his camera and designer, Nicole Linton. As the founder of the art collaborative, è bella, Nicole creates high-end hand crafted rugs, pillows, wall hangings, personal accessories and clothing while supporting Quechua communities in the high Andes of Peru. The philosophy of é bella combines creativity and innovation to promote a more peaceful and socially responsible world. Using Nicole’s knowledge of design aesthetics combined with her modern taste in fashion, she has developed a commercially viable product that has also helped revive a weaving tradition in a region devastated by the Peruvian civil war of the late 80s and early 90s. In doing so, Nicole has improved the standard of living for many weavers and their families. Michael enjoyed the opportunity to work with é bella and in doing so, promote a more peaceful and socially responsible world.